Press Kit

About Connected Fanatics

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At Connected Fanatics, we believe the connection between sports and fans has become fractured and transactional. Social media has led to a rise in abuse, sexism, and racism, while unsustainable merchandise models fuel fan frustration. We're here to change that with a solution built on the unforgettable moments in sport—the games you’ll never forget, and the moments of brilliance that stay with you.

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That vision inspired the creation of LOCKEROOM, a groundbreaking digital platform that redefines sports merchandise. LOCKEROOM connects rights holders directly with fans, transforming merchandise into a digital access point that unlocks exclusive content, safe digital communities, and unique matchday experiences. Each product carries a unique identity via secure Smart labels containing NFC technology, turning physical items into a gateway for deeper fan engagement.

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With the LOCKEROOM app, fans can manage their virtual wardrobe, displaying digital assets linked to the phsyical world. Through features like the Clubhouse, Community and Matchday, fans gain exclusive access to news, offers, and personalized content while engaging with their favorite teams and fellow fans in a safe, moderated environment.

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For sports organizations, LOCKEROOM offers unparalleled control through a comprehensive CMS dashboard, allowing them to manage content, engage with fans in real-time, and collect valuable first party data to build real relationships with their fans—all while providing sponsors with targeted opportunities for meaningful engagement.

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LOCKEROOM is the future of sports merchandise, designed for an environmentally conscious and hyper-connected generation of fans. Because merchandise shouldn’t tell a new story every year—it should tell the story of every year.

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LOCKEROOM by Connected Fanatics — Real Fans. Truly Connected.