Connect to
your Core Fans.

UNLOCK THE DIRECT-TO-FAN VALUE OF MERCHANDISE

VISION

A New Model for

Merchandise

LOCKEROOM is a revolutionary Direct-to-Fan Platform for connected, intelligent Merchandise. LOCKEROOM connects your merchandise directly to fan communities, offering a new world of value, & driving sustainability.

OUR PLATFORM

LOCKEROOM

MERCHANDISE TRANSFORMED

Digital

Experience

Physical

Product

LOCKEROOM was built to question & revolutionize the way things have always been done. Designed to improve the experience for fans, develop new value streams for rights holders & create an incentive to be more environmentally responsible, LOCKEROOM is the future sports merchandise.

IMMERSE YOUR FANS

Exclusive

Content & Events

Safer

Online Communities

LOCKEROOM is focused on enabling rights holders to deliver unique value to their biggest fans globally. By simply tapping on the connected merchandise with the fan app, they can unlock exclusive, direct access to content, services, & experiences & a safer online community operated by the club or rights holder, not social media.

DRIVE REVENUE & DATA

PURPOSE

Creating a Better System

600

Kits launched by Premier League teams in the last decade

Years on year counterfeit detection increase since 2015

200

Years for a football kit to decompose in nature

15m

Kits produced annually by the top 10 clubs in Europe

EVERY YEAR MILLIONS OF PIECES OF POLYESTER MERCHANDISE ENDS UP IN LANDFILL

LOCKEROOM is recognised by the official UEFA Circular Economy Guidelines as the only suggested digital solution for the sustainable circular future of merchandise.

We shift value from physical to digital, enabling a viable new business model for an industry that needs solutions for change. THIS IS A REVOLUTION.

WHY CONNECTED FANATICS?

Your Real Fans.

Truly Connected.

Our dedicated team of sports & technology experts built the LOCKEROOM platform & technology based on real insights. We worked with real fans, real rights holders & real sponsors to understand their needs & create real benefits for all stakeholders & the planet.